https://showtocart.com/blog/ Playbooks, tutorials and product updates on shoppable video for Shopify. en Sat, 19 Sep 2026 02:30:15 GMT https://showtocart.com/blog/what-is-shoppable-video/ https://showtocart.com/blog/what-is-shoppable-video/ Sat, 19 Sep 2026 02:30:15 GMT Guides Shoppable video isn't video with a link under it. It's video a shopper buys from without leaving the page — here's the difference, and why it matters. https://showtocart.com/blog/add-shoppable-video-to-shopify/ https://showtocart.com/blog/add-shoppable-video-to-shopify/ Wed, 16 Sep 2026 02:30:16 GMT Guides A step-by-step walk through adding shoppable video to a Shopify store — import, tag, place and check — with no theme code and nothing to paste. https://showtocart.com/blog/video-carousel-vs-grid/ https://showtocart.com/blog/video-carousel-vs-grid/ Sun, 13 Sep 2026 02:30:17 GMT Playbooks A carousel and a grid solve different problems. Which one belongs on a page depends on whether the shopper is browsing or deciding — here is how to tell. https://showtocart.com/blog/instagram-reels-on-shopify/ https://showtocart.com/blog/instagram-reels-on-shopify/ Thu, 10 Sep 2026 02:30:18 GMT Guides Your Reels already work — just on Instagram. Here is how to bring them onto your store, make them shoppable, and keep them from breaking. https://showtocart.com/blog/tiktok-videos-on-product-pages/ https://showtocart.com/blog/tiktok-videos-on-product-pages/ Mon, 07 Sep 2026 02:30:18 GMT Guides A TikTok that sold a product once will sell it again on the product page. How to move them over, what to tag, and what to leave behind. https://showtocart.com/blog/shop-the-look-explained/ https://showtocart.com/blog/shop-the-look-explained/ Fri, 04 Sep 2026 02:30:19 GMT Playbooks The highest-value video on a store is rarely about one product. Here is how shop-the-look works, when it lifts order value, and when it annoys people. https://showtocart.com/blog/where-to-put-video-on-a-product-page/ https://showtocart.com/blog/where-to-put-video-on-a-product-page/ Tue, 01 Sep 2026 02:30:20 GMT Playbooks Above the buy button, below the description, or in the gallery? The placement decides whether product video helps the sale or delays it. https://showtocart.com/blog/video-on-your-homepage/ https://showtocart.com/blog/video-on-your-homepage/ Sat, 29 Aug 2026 02:30:20 GMT Playbooks A home page has about three seconds to say what a store is. Video can do that faster than a banner — or it can be the reason nobody gets past it. https://showtocart.com/blog/first-shoppable-video-checklist/ https://showtocart.com/blog/first-shoppable-video-checklist/ Wed, 26 Aug 2026 02:30:21 GMT Guides Ten things to have right before your first shoppable video goes live — and the two that, skipped, make the whole thing look like it isn't working. https://showtocart.com/blog/shoppable-video-mistakes/ https://showtocart.com/blog/shoppable-video-mistakes/ Sun, 23 Aug 2026 02:30:22 GMT Playbooks Shoppable video that underperforms usually fails in one of seven predictable ways. None of them are about video quality. https://showtocart.com/blog/product-tagging-best-practices/ https://showtocart.com/blog/product-tagging-best-practices/ Thu, 20 Aug 2026 02:30:22 GMT Playbooks Tagging is what turns a video into a way to buy. It is also the step most often rushed. Here is how to do it so shoppers act on it. https://showtocart.com/blog/tag-the-variant-not-the-product/ https://showtocart.com/blog/tag-the-variant-not-the-product/ Mon, 17 Aug 2026 02:30:23 GMT Playbooks A shopper who watched the olive jacket should not land on a colour picker set to black. Variant-level tagging is a ten-second fix with a real payoff. https://showtocart.com/blog/video-length-for-ecommerce/ https://showtocart.com/blog/video-length-for-ecommerce/ Fri, 14 Aug 2026 02:30:24 GMT Playbooks The honest answer is shorter than you want it to be. What the length should be, per placement, and why the first two seconds decide the rest. https://showtocart.com/blog/ugc-vs-studio-video/ https://showtocart.com/blog/ugc-vs-studio-video/ Tue, 11 Aug 2026 02:30:24 GMT Playbooks Polished video builds a brand. Rough customer video sells a product. Most stores need both, in different places — here is which goes where. https://showtocart.com/blog/bundles-shop-the-routine/ https://showtocart.com/blog/bundles-shop-the-routine/ Sat, 08 Aug 2026 02:30:25 GMT Playbooks A bundle is not a discount with extra steps. It is a decision made easier — what separates bundles that lift order value from ones that sit there. https://showtocart.com/blog/discount-badges-that-work/ https://showtocart.com/blog/discount-badges-that-work/ Wed, 05 Aug 2026 02:30:25 GMT Playbooks A badge that is always there stops being information. How to use discount badges, sale ribbons and labels so they still mean something. https://showtocart.com/blog/out-of-stock-video-strategy/ https://showtocart.com/blog/out-of-stock-video-strategy/ Sun, 02 Aug 2026 02:30:26 GMT Playbooks A video of a sold-out product is either a dead end or a waiting list. The difference is a setting, and most stores never look at it. https://showtocart.com/blog/seasonal-video-campaigns/ https://showtocart.com/blog/seasonal-video-campaigns/ Thu, 30 Jul 2026 02:30:27 GMT Playbooks A campaign is a beginning, a middle and — the part everyone forgets — an end. How to run a seasonal video campaign that unwinds cleanly. https://showtocart.com/blog/video-for-collection-pages/ https://showtocart.com/blog/video-for-collection-pages/ Mon, 27 Jul 2026 02:30:28 GMT Playbooks The collection page is the hardest page to merchandise and the one video helps most. Why it is skipped, and how to use it without slowing the page down. https://showtocart.com/blog/mobile-first-video-merchandising/ https://showtocart.com/blog/mobile-first-video-merchandising/ Fri, 24 Jul 2026 02:30:28 GMT Playbooks Most video traffic is mobile and most video layouts are designed on a desktop. The gap between those two facts is where the conversions go.