Video should sell, not just decorate.
showToCart exists to close the gap between the video a shopper watches and the product they buy — right on a Shopify store, without code.
Why we built it
Short video is how people discover products now — on Instagram, on TikTok, everywhere. But most of that energy dies at the store door: a merchant’s reels live on social, and their storefront is still static images. The moment of intent — “I want that” — has nowhere to go.
showToCart turns a Shopify store into something shoppers can watch and buy from. Add reels, carousels and stories anywhere, tag products to any clip, and let customers add to cart without leaving the video. The content you already make finally does its job on the page where it matters.
What we believe
No-code, always
Merchants shouldn’t need a developer to sell with video. Everything is visual and reversible.
Speed is a feature
Video shouldn’t slow a store down. We build for fast pages and zero layout shift.
Own your content
Import from social, collect UGC, keep it all in your store — and get it found in search.
Built for merchants who’d rather self-serve
We’d rather you never open a support ticket. That’s why every feature is documented, every setting is visual, and this whole site doubles as a guide. When you do need us, a real person answers.
See what your videos can do
Add showToCart free and turn your first video into a way to buy.