Sell more with video
Playbooks, tutorials and product updates — everything you need to get more from shoppable video, UGC and video SEO.
What shoppable video actually is (and what it isn’t)
Shoppable video isn't video with a link under it. It's video a shopper buys from without leaving the page — here's the difference, and why it matters.
How to add shoppable video to a Shopify store
A step-by-step walk through adding shoppable video to a Shopify store — import, tag, place and check — with no theme code and nothing to paste.
Video carousel or grid? How to choose
A carousel and a grid solve different problems. Which one belongs on a page depends on whether the shopper is browsing or deciding — here is how to tell.
How to put your Instagram Reels on your Shopify store
Your Reels already work — just on Instagram. Here is how to bring them onto your store, make them shoppable, and keep them from breaking.
Using TikTok videos on product pages
A TikTok that sold a product once will sell it again on the product page. How to move them over, what to tag, and what to leave behind.
“Shop the look”: turning one video into a basket
The highest-value video on a store is rarely about one product. Here is how shop-the-look works, when it lifts order value, and when it annoys people.
Where to put video on a product page
Above the buy button, below the description, or in the gallery? The placement decides whether product video helps the sale or delays it.
Should video go on your homepage?
A home page has about three seconds to say what a store is. Video can do that faster than a banner — or it can be the reason nobody gets past it.
Your first shoppable video: a checklist
Ten things to have right before your first shoppable video goes live — and the two that, skipped, make the whole thing look like it isn't working.
Seven mistakes that stop shoppable video working
Shoppable video that underperforms usually fails in one of seven predictable ways. None of them are about video quality.