Sell more with video
Playbooks, tutorials and product updates — everything you need to get more from shoppable video, UGC and video SEO.
Product tagging: the ten minutes that decide everything
Tagging is what turns a video into a way to buy. It is also the step most often rushed. Here is how to do it so shoppers act on it.
Tag the variant, not just the product
A shopper who watched the olive jacket should not land on a colour picker set to black. Variant-level tagging is a ten-second fix with a real payoff.
How long should an ecommerce video be?
The honest answer is shorter than you want it to be. What the length should be, per placement, and why the first two seconds decide the rest.
Customer video or studio video: which sells more?
Polished video builds a brand. Rough customer video sells a product. Most stores need both, in different places — here is which goes where.
Bundles that people actually buy
A bundle is not a discount with extra steps. It is a decision made easier — what separates bundles that lift order value from ones that sit there.
Discount badges: useful, or noise?
A badge that is always there stops being information. How to use discount badges, sale ribbons and labels so they still mean something.
What to do with video for things you can’t sell
A video of a sold-out product is either a dead end or a waiting list. The difference is a setting, and most stores never look at it.
Running a seasonal campaign with video
A campaign is a beginning, a middle and — the part everyone forgets — an end. How to run a seasonal video campaign that unwinds cleanly.
Video on collection pages: the underused placement
The collection page is the hardest page to merchandise and the one video helps most. Why it is skipped, and how to use it without slowing the page down.
Merchandising video for the phone, first
Most video traffic is mobile and most video layouts are designed on a desktop. The gap between those two facts is where the conversions go.