Analytics
Articles about Analytics — playbooks, tutorials and product updates from the ShowToCart blog.
Articles
Analytics
Video attribution: which videos actually earned the money
Plays are easy and useless. How attribution ties an order back to the video that caused it, and why the answer is usually surprising.
Analytics
The five video metrics worth looking at
Most video dashboards show a dozen numbers and about five matter. Which ones, what each tells you, and what to do when one of them is bad.
Analytics
Testing a video placement without fooling yourself
Most store 'tests' are a change plus a hope. What it takes to actually learn something, and when a proper test is not worth the wait.
Analytics
Working out whether video paid for itself
A straightforward way to work out whether video earned its keep, including the costs people forget and the uncertainty worth admitting.