Guides
Articles about Guides — playbooks, tutorials and product updates from the ShowToCart blog.
Articles
What shoppable video actually is (and what it isn't)
Shoppable video isn't video with a link under it. It's video a shopper buys from without leaving the page — here's the difference, and why it matters.
How to add shoppable video to a Shopify store
A step-by-step walk through adding shoppable video to a Shopify store — import, tag, place and check — with no theme code and nothing to paste.
How to put your Instagram Reels on your Shopify store
Your Reels already work — just on Instagram. Here is how to bring them onto your store, make them shoppable, and keep them from breaking.
Using TikTok videos on product pages
A TikTok that sold a product once will sell it again on the product page. How to move them over, what to tag, and what to leave behind.
Your first shoppable video: a checklist
Ten things to have right before your first shoppable video goes live — and the two that, skipped, make the whole thing look like it isn't working.
Theme app blocks: why apps don't edit your theme any more
Apps used to write code into your theme and leave it behind. Theme app blocks changed that — it is why adding a widget is now a drag rather than a risk.
Online Store 2.0: what it changed and why it still matters
A short, practical explanation of what OS 2.0 changed for merchants, and how to tell whether the theme you are running is one.
Accessible video on a store: the parts that matter
Autoplay, captions, motion and keyboard access — the four accessibility questions video raises on a store, and what a reasonable answer looks like.