Sell more with video
Playbooks, tutorials and product updates — everything you need to get more from shoppable video, UGC and video SEO.
What to do with video for things you can’t sell
A video of a sold-out product is either a dead end or a waiting list. The difference is a setting, and most stores never look at it.
Running a seasonal campaign with video
A campaign is a beginning, a middle and — the part everyone forgets — an end. How to run a seasonal video campaign that unwinds cleanly.
Video on collection pages: the underused placement
The collection page is the hardest page to merchandise and the one video helps most. Why it is skipped, and how to use it without slowing the page down.
Merchandising video for the phone, first
Most video traffic is mobile and most video layouts are designed on a desktop. The gap between those two facts is where the conversions go.
Adding video without slowing your store down
Video is the heaviest thing on most pages that have it. Four rules that let a store add video and keep its load time, with the reasoning behind each.
Core Web Vitals, explained for people who sell things
Three metrics, what each one actually measures, and which of them video can realistically break. No jargon and no score-chasing.
Why your page jumps when video loads (and how to stop it)
The most annoying loading problem, and the most fixable. What causes layout shift in video widgets, and why reserving the space is harder than it sounds.
Lazy loading video: what it means and when it hurts
Loading video only when it is needed is the single biggest speed win on a video page — and there is one place where doing it costs you.
Compressing video for a store without ruining it
Resolution, bitrate, codec and length all trade quality against speed. Where to spend and where to save, for video that plays on a product card.
Where to put a shoppable video on your Shopify store (7 high-converting spots)
The seven best placements for shoppable video on a Shopify store — homepage carousel, product-page videos, stories, floating bubble, the video hub and more — and why each one converts.