How to collect UGC video reviews on Shopify (without paying for content)
Customer video is the most persuasive content you can put on a product page — and the cheapest, because your customers make it for you. The trick is removing the friction: no app to download, no upload gymnastics. Here’s how to collect user-generated video reviews on Shopify and publish the good ones, end to end.
Why video reviews out-convert star ratings
A five-star rating tells a shopper other people were happy. A 20-second clip of a real person using the product shows them why — the fit, the size, the texture, the vibe.
UGC works because it’s not from you. It’s the shopper next to them saying “this is legit.”
Step 1 — Turn on the submission page
In the app, open Growth tools → UGC reviews and enable the submission page. Style it to match your brand — logo, colours, dark mode, and your own copy. Every string is editable and works in 21 languages.
Step 2 — Get the link in front of customers
- Add it to your store menu as “Leave a video review”.
- Download a branded QR code for packaging inserts or receipts.
- Drop it into your post-purchase flow (see review-request emails).
Step 3 — They record, right in the browser
With ShowToCart, the customer records in the browser — no app install. On a phone it opens the native camera; on desktop it records from the webcam. They can also upload an existing video. Low friction means more submissions.
Step 4 — Moderate before it goes live
Every submission lands in a moderation queue. Watch it, then approve or reject. Approved videos publish to your Library and can be tagged to the product they’re about. Prefer hands-off? Switch moderation to publish-immediately.
Step 5 — Put the videos to work
Once approved, it’s just another shoppable video — feature it in a homepage carousel or on the product page, and it earns add-to-carts like any other.
The takeaway
You don’t need a content budget to have great video. You need a frictionless way to ask, capture and publish — which is exactly what the UGC tools are built for.
Add showToCart free and place your first video.