Reading your Shopify video analytics (and what to change)

Adding shoppable video is step one. Step two is reading what it’s doing and adjusting. ShowToCart’s analytics dashboard shows the whole funnel — from a view to attributed revenue — so you can tell which videos sell and which just get watched.

The funnel, top to bottom

Views & impressions — how often videos were seen and played.
Unique viewers — how many people, not just how many plays.
Clicks / engagement — taps into the reel popup or on a product.
Add-to-carts — the first real buying signal.
Purchases & revenue — sales attributed to your videos.
Watch time & completion — how compelling the content itself is.

Revenue attribution: the number that matters

Views feel good; attributed revenue pays the bills. ShowToCart ties purchases back to the videos that drove them (via a Shopify Web Pixel and server-side order attribution).

Optimise for attributed revenue and add-to-cart rate. Views are a vanity metric until they convert.

What to change, based on what you see

High views, low clicks: make sure videos are tagged with products and lead with the product earlier in the clip.

Good clicks, low add-to-cart: check the tagged product — is the price and variant info clear, and is it the right product for that video?

Low watch time: front-load the hook, keep clips short, and test a different thumbnail/poster.

Strong performers: give them more surface area — move them to the homepage carousel and product page.

A simple weekly rhythm

Open Analytics, set the range to the last 7 days.
Sort videos by add-to-carts; note your top and bottom performers.
Promote a winner to a higher-traffic placement.
Re-tag or re-thumbnail a laggard, or retire it.

Small, regular adjustments compound.