Tag: bundles
Playbooks
“Shop the look”: turning one video into a basket
The highest-value video on a store is rarely about one product. Here is how shop-the-look works, when it lifts order value, and when it annoys people.
Playbooks
Bundles that people actually buy
A bundle is not a discount with extra steps. It is a decision made easier — what separates bundles that lift order value from ones that sit there.