Tag: merchandising
Video carousel or grid? How to choose
A carousel and a grid solve different problems. Which one belongs on a page depends on whether the shopper is browsing or deciding — here is how to tell.
“Shop the look”: turning one video into a basket
The highest-value video on a store is rarely about one product. Here is how shop-the-look works, when it lifts order value, and when it annoys people.
Should video go on your homepage?
A home page has about three seconds to say what a store is. Video can do that faster than a banner — or it can be the reason nobody gets past it.
Bundles that people actually buy
A bundle is not a discount with extra steps. It is a decision made easier — what separates bundles that lift order value from ones that sit there.
Discount badges: useful, or noise?
A badge that is always there stops being information. How to use discount badges, sale ribbons and labels so they still mean something.
Video on collection pages: the underused placement
The collection page is the hardest page to merchandise and the one video helps most. Why it is skipped, and how to use it without slowing the page down.