Tag: performance
Adding video without slowing your store down
Video is the heaviest thing on most pages that have it. Four rules that let a store add video and keep its load time, with the reasoning behind each.
Core Web Vitals, explained for people who sell things
Three metrics, what each one actually measures, and which of them video can realistically break. No jargon and no score-chasing.
Why your page jumps when video loads (and how to stop it)
The most annoying loading problem, and the most fixable. What causes layout shift in video widgets, and why reserving the space is harder than it sounds.
Lazy loading video: what it means and when it hurts
Loading video only when it is needed is the single biggest speed win on a video page — and there is one place where doing it costs you.
Compressing video for a store without ruining it
Resolution, bitrate, codec and length all trade quality against speed. Where to spend and where to save, for video that plays on a product card.
Adaptive streaming, explained without the acronyms
Why the same video should not be sent to every shopper, and what actually happens when a player picks a quality level for the connection it finds.
Why video slows stores down — and why it doesn’t have to
Video has a reputation for wrecking store speed. The reputation is earned, but every cause is specific, known and fixable.