Tag: placement
Playbooks
Where to put video on a product page
Above the buy button, below the description, or in the gallery? The placement decides whether product video helps the sale or delays it.
Playbooks
Should video go on your homepage?
A home page has about three seconds to say what a store is. Video can do that faster than a banner — or it can be the reason nobody gets past it.
Playbooks
Video on collection pages: the underused placement
The collection page is the hardest page to merchandise and the one video helps most. Why it is skipped, and how to use it without slowing the page down.