Tag: product tagging
Playbooks
Product tagging: the ten minutes that decide everything
Tagging is what turns a video into a way to buy. It is also the step most often rushed. Here is how to do it so shoppers act on it.
Playbooks
Tag the variant, not just the product
A shopper who watched the olive jacket should not land on a colour picker set to black. Variant-level tagging is a ten-second fix with a real payoff.