Tag: technical
Guides
Theme app blocks: why apps don’t edit your theme any more
Apps used to write code into your theme and leave it behind. Theme app blocks changed that — it is why adding a widget is now a drag rather than a risk.
Guides
Online Store 2.0: what it changed and why it still matters
A short, practical explanation of what OS 2.0 changed for merchants, and how to tell whether the theme you are running is one.
SEO
Sitemaps and video: what belongs in one
A sitemap tells a crawler what to look at. Most sitemap problems are things that should not be in it — including the contradiction nobody notices.