Tag: trust
Playbooks
Customer video or studio video: which sells more?
Polished video builds a brand. Rough customer video sells a product. Most stores need both, in different places — here is which goes where.
Playbooks
Video reviews: the most persuasive thing you don’t have
A thirty-second customer video outsells any copy you can write. Why stores have none, and how to get the first ten without a budget.