Tag: video production
Playbooks
How long should an ecommerce video be?
The honest answer is shorter than you want it to be. What the length should be, per placement, and why the first two seconds decide the rest.
Playbooks
Customer video or studio video: which sells more?
Polished video builds a brand. Rough customer video sells a product. Most stores need both, in different places — here is which goes where.
Performance
Compressing video for a store without ruining it
Resolution, bitrate, codec and length all trade quality against speed. Where to spend and where to save, for video that plays on a product card.