📝 The showToCart blog
Sell more with video
Playbooks, tutorials and product updates — everything you need to get more from shoppable video, UGC and video SEO.
Playbooks
When video doesn’t work — and it’s not the video
Before making better video, rule out the six things that stop good video working. Most stores find their problem on this list.
Playbooks
Video reviews: the most persuasive thing you don’t have
A thirty-second customer video outsells any copy you can write. Why stores have none, and how to get the first ten without a budget.
Playbooks
What changes when you have 200 videos
The habits that work at twenty videos quietly fail at two hundred. Naming, playlists, tagging and pruning, at the scale where they matter.
Analytics
Working out whether video paid for itself
A straightforward way to work out whether video earned its keep, including the costs people forget and the uncertainty worth admitting.