Category: Playbook

Where to put a shoppable video on your Shopify store (7 high-converting spots)

The seven best placements for shoppable video on a Shopify store — homepage carousel, product-page videos, stories, floating bubble, the video hub and more — and why each one converts.

Reading your Shopify video analytics (and what to change)

Which video metrics actually matter — views, engagement, add-to-carts, conversions, revenue and watch time — and the changes that lift your add-to-cart rate on Shopify.