Tag: Analytics
Playbook
Reading your Shopify video analytics (and what to change)
Which video metrics actually matter — views, engagement, add-to-carts, conversions, revenue and watch time — and the changes that lift your add-to-cart rate on Shopify.
SEO
How to tell whether your video SEO is working
Four reports that answer the question, how long to wait before reading them, and the two numbers that mislead almost everyone.
Analytics
Video attribution: which videos actually earned the money
Plays are easy and useless. How attribution ties an order back to the video that caused it, and why the answer is usually surprising.
Analytics
The five video metrics worth looking at
Most video dashboards show a dozen numbers and about five matter. Which ones, what each tells you, and what to do when one of them is bad.
Analytics
Working out whether video paid for itself
A straightforward way to work out whether video earned its keep, including the costs people forget and the uncertainty worth admitting.