Playbooks
Articles about Playbooks — playbooks, tutorials and product updates from the ShowToCart blog.
Articles
Video carousel or grid? How to choose
A carousel and a grid solve different problems. Which one belongs on a page depends on whether the shopper is browsing or deciding — here is how to tell.
"Shop the look": turning one video into a basket
The highest-value video on a store is rarely about one product. Here is how shop-the-look works, when it lifts order value, and when it annoys people.
Where to put video on a product page
Above the buy button, below the description, or in the gallery? The placement decides whether product video helps the sale or delays it.
Should video go on your homepage?
A home page has about three seconds to say what a store is. Video can do that faster than a banner — or it can be the reason nobody gets past it.
Seven mistakes that stop shoppable video working
Shoppable video that underperforms usually fails in one of seven predictable ways. None of them are about video quality.
Product tagging: the ten minutes that decide everything
Tagging is what turns a video into a way to buy. It is also the step most often rushed. Here is how to do it so shoppers act on it.
Tag the variant, not just the product
A shopper who watched the olive jacket should not land on a colour picker set to black. Variant-level tagging is a ten-second fix with a real payoff.
How long should an ecommerce video be?
The honest answer is shorter than you want it to be. What the length should be, per placement, and why the first two seconds decide the rest.
Customer video or studio video: which sells more?
Polished video builds a brand. Rough customer video sells a product. Most stores need both, in different places — here is which goes where.
Bundles that people actually buy
A bundle is not a discount with extra steps. It is a decision made easier — what separates bundles that lift order value from ones that sit there.
Discount badges: useful, or noise?
A badge that is always there stops being information. How to use discount badges, sale ribbons and labels so they still mean something.
What to do with video for things you can't sell
A video of a sold-out product is either a dead end or a waiting list. The difference is a setting, and most stores never look at it.