Playbooks
Articles about Playbooks — playbooks, tutorials and product updates from the ShowToCart blog.
Articles
Running a seasonal campaign with video
A campaign is a beginning, a middle and — the part everyone forgets — an end. How to run a seasonal video campaign that unwinds cleanly.
Video on collection pages: the underused placement
The collection page is the hardest page to merchandise and the one video helps most. Why it is skipped, and how to use it without slowing the page down.
Merchandising video for the phone, first
Most video traffic is mobile and most video layouts are designed on a desktop. The gap between those two facts is where the conversions go.
A workflow for keeping your store's video current
Video libraries decay. A monthly routine that keeps a store's video accurate, seasonal and small enough to actually maintain.
A video calendar a small team can actually keep
Ambitious video plans die in week three. What a sustainable production rhythm looks like for a store without a content team.
One shoot, six places: repurposing without diluting
The same footage can work on a product page, a collection, an email and a feed — if you shoot for it. What transfers, what does not.
When video doesn't work — and it's not the video
Before making better video, rule out the six things that stop good video working. Most stores find their problem on this list.
Video reviews: the most persuasive thing you don't have
A thirty-second customer video outsells any copy you can write. Why stores have none, and how to get the first ten without a budget.
What changes when you have 200 videos
The habits that work at twenty videos quietly fail at two hundred. Naming, playlists, tagging and pruning, at the scale where they matter.