Sell more with video
Playbooks, tutorials and product updates — everything you need to get more from shoppable video, UGC and video SEO.
Theme app blocks: why apps don’t edit your theme any more
Apps used to write code into your theme and leave it behind. Theme app blocks changed that — it is why adding a widget is now a drag rather than a risk.
How video SEO pages get your Shopify reels into Google
Your product videos can rank in Google. Learn how ShowToCart's SEO video pages, video sitemap and VideoObject structured data help your Shopify reels show up in search and video results.
How to import your Instagram reels into Shopify (in 2 minutes)
Bring your Instagram reels into your Shopify store without re-uploading. Import by handle, make them shoppable, and auto-sync new posts every 15 minutes.
Online Store 2.0: what it changed and why it still matters
A short, practical explanation of what OS 2.0 changed for merchants, and how to tell whether the theme you are running is one.
Reading your Shopify video analytics (and what to change)
Which video metrics actually matter — views, engagement, add-to-carts, conversions, revenue and watch time — and the changes that lift your add-to-cart rate on Shopify.
Accessible video on a store: the parts that matter
Autoplay, captions, motion and keyboard access — the four accessibility questions video raises on a store, and what a reasonable answer looks like.
Show star ratings on your video cards to build trust
Put product star ratings right on your shoppable video cards. ShowToCart auto-detects your reviews app and shows ratings where shoppers decide — no extra setup.
Why video slows stores down — and why it doesn’t have to
Video has a reputation for wrecking store speed. The reputation is earned, but every cause is specific, known and fixable.
Video SEO for Shopify stores: what actually moves
Video SEO is mostly one thing done properly and several things done at all. What matters, what does not, and what no app can promise you.
VideoObject markup, field by field
What each field in VideoObject markup is for, which ones Google actually requires, and the mistakes that get video rich results dropped.