Sell more with video
Playbooks, tutorials and product updates — everything you need to get more from shoppable video, UGC and video SEO.
Alt text, titles and descriptions: the boring layer that works
The least interesting part of video SEO is the part most stores skip entirely. What to write in each field, with examples of good and bad.
How to tell whether your video SEO is working
Four reports that answer the question, how long to wait before reading them, and the two numbers that mislead almost everyone.
Video attribution: which videos actually earned the money
Plays are easy and useless. How attribution ties an order back to the video that caused it, and why the answer is usually surprising.
The five video metrics worth looking at
Most video dashboards show a dozen numbers and about five matter. Which ones, what each tells you, and what to do when one of them is bad.
Testing a video placement without fooling yourself
Most store 'tests' are a change plus a hope. What it takes to actually learn something, and when a proper test is not worth the wait.
A workflow for keeping your store’s video current
Video libraries decay. A monthly routine that keeps a store's video accurate, seasonal and small enough to actually maintain.
A video calendar a small team can actually keep
Ambitious video plans die in week three. What a sustainable production rhythm looks like for a store without a content team.
One shoot, six places: repurposing without diluting
The same footage can work on a product page, a collection, an email and a feed — if you shoot for it. What transfers, what does not.
When video doesn’t work — and it’s not the video
Before making better video, rule out the six things that stop good video working. Most stores find their problem on this list.
Video reviews: the most persuasive thing you don’t have
A thirty-second customer video outsells any copy you can write. Why stores have none, and how to get the first ten without a budget.