Sell more with video
Playbooks, tutorials and product updates — everything you need to get more from shoppable video, UGC and video SEO.
Thumbnails: the two minutes with the highest return
The thumbnail is the whole click decision, in search results and on your own store. How to choose one, and what to stop doing.
What it takes to show up in Google’s video results
Video results are a different surface with different requirements. The checklist for being eligible, and the realistic expectation about what follows.
Sitemaps and video: what belongs in one
A sitemap tells a crawler what to look at. Most sitemap problems are things that should not be in it — including the contradiction nobody notices.
Your social videos are an SEO asset you aren’t using
A Reel earns for 48 hours on Instagram. On a product page with markup around it, the same video is earning in a year. How to make the transfer.
Product page SEO when the page has video on it
Video changes what a product page needs from its text and its markup. What to keep, what to add, and the duplicate-content trap.
Answer engines, and what they do with video
Assistants answer product questions by reading pages, not watching videos. What that means for a store whose best content is visual.
Alt text, titles and descriptions: the boring layer that works
The least interesting part of video SEO is the part most stores skip entirely. What to write in each field, with examples of good and bad.
How to tell whether your video SEO is working
Four reports that answer the question, how long to wait before reading them, and the two numbers that mislead almost everyone.
Video attribution: which videos actually earned the money
Plays are easy and useless. How attribution ties an order back to the video that caused it, and why the answer is usually surprising.
The five video metrics worth looking at
Most video dashboards show a dozen numbers and about five matter. Which ones, what each tells you, and what to do when one of them is bad.