Tag: conversion
Where to put video on a product page
Above the buy button, below the description, or in the gallery? The placement decides whether product video helps the sale or delays it.
Seven mistakes that stop shoppable video working
Shoppable video that underperforms usually fails in one of seven predictable ways. None of them are about video quality.
Product tagging: the ten minutes that decide everything
Tagging is what turns a video into a way to buy. It is also the step most often rushed. Here is how to do it so shoppers act on it.
Tag the variant, not just the product
A shopper who watched the olive jacket should not land on a colour picker set to black. Variant-level tagging is a ten-second fix with a real payoff.
How long should an ecommerce video be?
The honest answer is shorter than you want it to be. What the length should be, per placement, and why the first two seconds decide the rest.
What to do with video for things you can’t sell
A video of a sold-out product is either a dead end or a waiting list. The difference is a setting, and most stores never look at it.
Merchandising video for the phone, first
Most video traffic is mobile and most video layouts are designed on a desktop. The gap between those two facts is where the conversions go.
Testing a video placement without fooling yourself
Most store 'tests' are a change plus a hope. What it takes to actually learn something, and when a proper test is not worth the wait.
When video doesn’t work — and it’s not the video
Before making better video, rule out the six things that stop good video working. Most stores find their problem on this list.