Tag: repurposing
SEO
Your social videos are an SEO asset you aren’t using
A Reel earns for 48 hours on Instagram. On a product page with markup around it, the same video is earning in a year. How to make the transfer.
Playbooks
One shoot, six places: repurposing without diluting
The same footage can work on a product page, a collection, an email and a feed — if you shoot for it. What transfers, what does not.