What shoppable video actually is (and what it isn’t)
Shoppable video isn't video with a link under it. It's video a shopper buys from without leaving the page — here's the difference, and why it matters.
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Turn your videos into a shoppable storefront.
How to add shoppable video to a Shopify store
A step-by-step walk through adding shoppable video to a Shopify store — import, tag, place and check — with no theme code and nothing to paste.
Read more →Video carousel or grid? How to choose
A carousel and a grid solve different problems. Which one belongs on a page depends on whether the shopper is browsing or deciding — here is how to tell.
Read more →How to put your Instagram Reels on your Shopify store
Your Reels already work — just on Instagram. Here is how to bring them onto your store, make them shoppable, and keep them from breaking.
Read more →Using TikTok videos on product pages
A TikTok that sold a product once will sell it again on the product page. How to move them over, what to tag, and what to leave behind.
Read more →“Shop the look”: turning one video into a basket
The highest-value video on a store is rarely about one product. Here is how shop-the-look works, when it lifts order value, and when it annoys people.
Read more →Where to put video on a product page
Above the buy button, below the description, or in the gallery? The placement decides whether product video helps the sale or delays it.
Read more →Should video go on your homepage?
A home page has about three seconds to say what a store is. Video can do that faster than a banner — or it can be the reason nobody gets past it.
Read more →Your first shoppable video: a checklist
Ten things to have right before your first shoppable video goes live — and the two that, skipped, make the whole thing look like it isn't working.
Read more →Seven mistakes that stop shoppable video working
Shoppable video that underperforms usually fails in one of seven predictable ways. None of them are about video quality.
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