Sell more with video
Playbooks, tutorials and product updates — everything you need to get more from shoppable video, UGC and video SEO.
Why your page jumps when video loads (and how to stop it)
The most annoying loading problem, and the most fixable. What causes layout shift in video widgets, and why reserving the space is harder than it sounds.
Lazy loading video: what it means and when it hurts
Loading video only when it is needed is the single biggest speed win on a video page — and there is one place where doing it costs you.
Compressing video for a store without ruining it
Resolution, bitrate, codec and length all trade quality against speed. Where to spend and where to save, for video that plays on a product card.
Where to put a shoppable video on your Shopify store (7 high-converting spots)
The seven best placements for shoppable video on a Shopify store — homepage carousel, product-page videos, stories, floating bubble, the video hub and more — and why each one converts.
Adaptive streaming, explained without the acronyms
Why the same video should not be sent to every shopper, and what actually happens when a player picks a quality level for the connection it finds.
How to collect UGC video reviews on Shopify (without paying for content)
Turn happy customers into video content. A step-by-step guide to collecting user-generated video reviews on Shopify — a branded submission page, QR codes, in-browser recording and moderation.
Theme app blocks: why apps don’t edit your theme any more
Apps used to write code into your theme and leave it behind. Theme app blocks changed that — it is why adding a widget is now a drag rather than a risk.
How video SEO pages get your Shopify reels into Google
Your product videos can rank in Google. Learn how ShowToCart's SEO video pages, video sitemap and VideoObject structured data help your Shopify reels show up in search and video results.
How to import your Instagram reels into Shopify (in 2 minutes)
Bring your Instagram reels into your Shopify store without re-uploading. Import by handle, make them shoppable, and auto-sync new posts every 15 minutes.
Online Store 2.0: what it changed and why it still matters
A short, practical explanation of what OS 2.0 changed for merchants, and how to tell whether the theme you are running is one.