Sell more with video
Playbooks, tutorials and product updates — everything you need to get more from shoppable video, UGC and video SEO.
Reading your Shopify video analytics (and what to change)
Which video metrics actually matter — views, engagement, add-to-carts, conversions, revenue and watch time — and the changes that lift your add-to-cart rate on Shopify.
Accessible video on a store: the parts that matter
Autoplay, captions, motion and keyboard access — the four accessibility questions video raises on a store, and what a reasonable answer looks like.
Show star ratings on your video cards to build trust
Put product star ratings right on your shoppable video cards. ShowToCart auto-detects your reviews app and shows ratings where shoppers decide — no extra setup.
Why video slows stores down — and why it doesn’t have to
Video has a reputation for wrecking store speed. The reputation is earned, but every cause is specific, known and fixable.
Video SEO for Shopify stores: what actually moves
Video SEO is mostly one thing done properly and several things done at all. What matters, what does not, and what no app can promise you.
VideoObject markup, field by field
What each field in VideoObject markup is for, which ones Google actually requires, and the mistakes that get video rich results dropped.
Thumbnails: the two minutes with the highest return
The thumbnail is the whole click decision, in search results and on your own store. How to choose one, and what to stop doing.
What it takes to show up in Google’s video results
Video results are a different surface with different requirements. The checklist for being eligible, and the realistic expectation about what follows.
Sitemaps and video: what belongs in one
A sitemap tells a crawler what to look at. Most sitemap problems are things that should not be in it — including the contradiction nobody notices.
Your social videos are an SEO asset you aren’t using
A Reel earns for 48 hours on Instagram. On a product page with markup around it, the same video is earning in a year. How to make the transfer.