Tag: shopify
Guides
How to add shoppable video to a Shopify store
A step-by-step walk through adding shoppable video to a Shopify store — import, tag, place and check — with no theme code and nothing to paste.
Guides
Theme app blocks: why apps don’t edit your theme any more
Apps used to write code into your theme and leave it behind. Theme app blocks changed that — it is why adding a widget is now a drag rather than a risk.
Guides
Online Store 2.0: what it changed and why it still matters
A short, practical explanation of what OS 2.0 changed for merchants, and how to tell whether the theme you are running is one.
SEO
Video SEO for Shopify stores: what actually moves
Video SEO is mostly one thing done properly and several things done at all. What matters, what does not, and what no app can promise you.
SEO
Product page SEO when the page has video on it
Video changes what a product page needs from its text and its markup. What to keep, what to add, and the duplicate-content trap.