Tag: video seo
Video SEO for Shopify stores: what actually moves
Video SEO is mostly one thing done properly and several things done at all. What matters, what does not, and what no app can promise you.
VideoObject markup, field by field
What each field in VideoObject markup is for, which ones Google actually requires, and the mistakes that get video rich results dropped.
Thumbnails: the two minutes with the highest return
The thumbnail is the whole click decision, in search results and on your own store. How to choose one, and what to stop doing.
What it takes to show up in Google’s video results
Video results are a different surface with different requirements. The checklist for being eligible, and the realistic expectation about what follows.
Sitemaps and video: what belongs in one
A sitemap tells a crawler what to look at. Most sitemap problems are things that should not be in it — including the contradiction nobody notices.
Your social videos are an SEO asset you aren’t using
A Reel earns for 48 hours on Instagram. On a product page with markup around it, the same video is earning in a year. How to make the transfer.
Product page SEO when the page has video on it
Video changes what a product page needs from its text and its markup. What to keep, what to add, and the duplicate-content trap.
Answer engines, and what they do with video
Assistants answer product questions by reading pages, not watching videos. What that means for a store whose best content is visual.
Alt text, titles and descriptions: the boring layer that works
The least interesting part of video SEO is the part most stores skip entirely. What to write in each field, with examples of good and bad.
How to tell whether your video SEO is working
Four reports that answer the question, how long to wait before reading them, and the two numbers that mislead almost everyone.